Peking University’s Guanghua School of Management—consistently ranked as the top business school in China—offers the definitive summer intensive “Doing Business in China” (DBIC). This program is designed for international students and high-potential professionals who want to decode the complexities of the Chinese market. Taught at the historic campus in Beijing, the course provides a rare 360-degree view of China’s rapid economic evolution, blending rigorous academic theory with real-world corporate insights. While the university provides elite academic instruction, guest lectures from industry titans, and official academic credits, Edulux Summer manages the high-end logistics and travel services required for your stay. We bridge the gap between your home and the “Silicon Valley of China,” ensuring a seamless transition into this hyper-dynamic business environment.
What You’ll Learn (at Peking University)
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China’s Economic Landscape: Analyzing the historical drivers behind China’s 40 years of growth and the current transition toward a high-quality, innovation-led economy.
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The Digital Silk Road: A deep dive into China’s unique digital ecosystem, including the dominance of platforms like WeChat, Alibaba, and TikTok in reshaping global commerce.
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Consumer Behavior & Branding: Investigating the “Guochao” (national trend) movement and how to navigate the sophisticated preferences of the Chinese middle class.
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Strategic Management & HR: Understanding the “996” culture, talent acquisition in a competitive market, and the nuances of Western vs. Chinese management styles.
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Marketing & E-commerce Innovation: Exploring the frontiers of Live-stream commerce, O2O (Online-to-Offline) strategies, and the “New Retail” revolution.
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Cultural Intelligence & Guanxi: Developing the essential social and professional skills to build long-term trust and navigate the intricate networking systems of Chinese business.
Our Travel & Experience Services
We manage the journey and the experience so you can focus on the pulse of the Chinese market:
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Corporate & Cultural Tours: Exclusive guided visits to the headquarters of Chinese tech giants, innovation hubs in Zhongguancun, and historic landmarks like the Great Wall and the Forbidden City.
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Ticketing & Flights: Full management of your round-trip airfare and international travel itinerary into Beijing Capital (PEK) or Daxing (PKX) Airports.
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Guaranteed Housing: Vetted executive-style accommodation or high-end boutique living arrangements within the Haidian District, near the university’s historic gardens.
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Visa & Insurance: Professional guidance on Chinese “F” or “X2” visa requirements and comprehensive travel health coverage for the duration of the program.
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Local Transfers: Seamless airport pickup via private car and support for all official off-campus corporate visits and networking events.