Designing Communication for Behavioural Change: Singapore Management University

​Singapore Management University (SMU) offers the high-impact course: Designing Communication for Behavioural Change through the prestigious Lee Kong Chian School of Business. As a core component of the Communication Management major and a highlight of the SMU Global Summer Programme, this course bridges the gap between psychological theory and strategic communication. It is designed for those who want to move beyond simple messaging to drive tangible shifts in human behavior. While SMU provides the world-class academic rigour and its signature interactive pedagogy, Edulux Summer manages the high-end logistics and travel services required for your stay. We bridge the gap between your home and the city-state, ensuring a seamless transition into Singapore’s dynamic professional landscape.

What You’ll Learn (at SMU)

• Behavioural Insights: Applying theories from social psychology and behavioural economics to understand why people do what they do.

• Strategic Design: Crafting communication interventions that effectively “nudge” audiences toward specific social, environmental, or commercial goals.

• Campaign Evaluation: Mastering the tools and metrics needed to measure the actual impact of communication on behaviour.

• Global Perspectives: Analyzing case studies of successful behavioural change campaigns in a diverse, international context.

Our Travel & Experience Services

We manage the journey and the experience so you can focus on the art of influence:

• Cultural Tours & Visits: Curated excursions to Gardens by the Bay, Marina Bay Sands, and the historic shophouses of Kampong Glam and Chinatown.

• Ticketing & Flights: Full management of your round-trip airfare and international travel itinerary into Singapore Changi Airport.

• Guaranteed Housing: Vetted student accommodation or high-end living arrangements in central Singapore, within easy reach of the SMU city campus.

• Visa & Insurance: Professional guidance on Singaporean entry requirements and comprehensive travel health coverage.

• Local Transfers: Seamless airport pickup and private transportation support upon arrival.

Singapore Management University: Designing Communication for Behavioural Change