The “Entrepreneurship and Business Creation” course is a flagship offering of the SMU Global Summer Programme. This intensive four-week experience is designed for students who want to master the end-to-end journey of starting a business. SMU’s downtown campus serves as a living laboratory, placing you at the doorstep of global venture capital firms and innovation labs. The course emphasizes “learning-by-doing,” moving from the spark of an idea to a validated, pitch-ready business model.
What You’ll Learn (at SMU Singapore)
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The Entrepreneurial Process: Investigating the lifecycle of a startup, from opportunity recognition to scaling and sustainable growth.
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Ideation & Market Validation: Utilizing design thinking to identify customer “pain points” and validate your value proposition.
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Business Model Innovation: Mastering the Business Model Canvas to map out revenue streams and cost structures.
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Venture Financing & Valuation: Exploring the mechanics of seed funding, angel investors, and venture capital.
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The Art of the Pitch: Developing high-impact communication skills to present your concept to potential investors.
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Lean Startup Execution: Gaining hands-on experience in building Minimum Viable Products (MVPs) and iterating based on data.
Our Travel & Experience Services
We manage the logistics and the lifestyle so you can focus on your venture:
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Cultural & Exploration Tours: Curated weekend excursions including a “Flavours of Singapore” hawker food trail, private guided walks through the Gardens by the Bay Cloud Forest, and heritage explorations of Kampong Glam and Little India to see how tradition meets modern enterprise.
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Ticketing & Flights: Full management of your round-trip airfare and international travel itinerary into Changi Airport (SIN).
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Guaranteed Housing: Vetted executive-style apartments or boutique living within the “Civic District,” walking distance to the SMU campus and the CBD.
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Visa & Insurance: Professional guidance on Singaporean entry requirements and comprehensive travel health coverage.
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Local Transfers: Seamless arrival pickup via private car and support for all official off-campus “Startup Crawl” events and site visits.
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On-Ground Support: 24/7 assistance for local orientation, from navigating the MRT to finding the best networking hubs in the city.