Konkuk University, one of Korea’s top-tier private institutions and a leader in business education, offers the International Business intensive through its AACSB-accredited Konkuk Business School. Set in the heart of Seoul—the “Miracle on the Han River”—this program is designed for students who want to decode the success of the Chaebols (Korean conglomerates) and understand how to navigate one of the world’s most sophisticated consumer markets. The curriculum blends high-level strategic management with a practical, field-based approach, utilizing Seoul as a living laboratory. While the university provides the elite academic instruction and 3 academic credits (6 ECTS), Edulux Summer manages the high-end logistics and travel services required for your stay.
What You’ll Learn (at Konkuk University)
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The Global Business Environment: Analyzing the impact of globalization, international trade, and foreign direct investment (FDI) on modern corporate strategy.
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Foreign Market Entry: Investigating the strategic decision-making process for entering developed and emerging markets, with a focus on risk assessment and entry modes.
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The “Korean Market” Case Study: A deep dive into the unique business practices of Korean companies and the regulatory landscape for multinational corporations operating in South Korea.
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Global Supply Chain & Marketing: Understanding how to manage production, logistics, and branding across diverse cultural and geographic boundaries.
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Strategic Management: Mastering the frameworks used by managers to coordinate international operations and achieve a sustainable competitive advantage.
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Team Field Project: A signature component of the course where you will analyze an overseas company’s entry into Korea, proposing future strategies based on primary and secondary research.
Our Travel & Experience Services
We manage the journey and the experience so you can focus on the pulse of the Asian market:
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“K-Insight” Cultural & Corporate Tours: Curated excursions to the DMZ, Gyeongbokgung Palace, and exclusive visits to major corporate innovation centers in Seoul.
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Ticketing & Flights: Full management of your round-trip airfare and international travel itinerary into Incheon International (ICN) or Gimpo (GMP).
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Guaranteed Housing: Vetted on-campus housing at KU:L House or high-end boutique living arrangements within the vibrant Gwangjin district.
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Visa & Insurance: Professional guidance on South Korean entry requirements and comprehensive travel health coverage for the duration of the program.
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Local Transfers: Seamless airport pickup via private car and support for all official off-campus academic and “Buddy Program” activities.