Keio University offers a cutting-edge exploration into one of the most significant cultural exports of the 21st century: “Otaku Culture in Japan and Its Transnational Relation.” Led by Professor Kazunori Sugiura, this course moves beyond the screen to investigate the socio-economic and psychological drivers behind the global obsession with anime, manga, and video games. Set in Tokyo—the epicentre of this phenomenon—the program analyzes how a local subculture evolved into a multibillion-dollar international industry. While Keio provides the elite academic frameworks and access to media experts, Edulux Summer manages the high-end logistics and travel services required for your stay. We bridge the gap between your home and the “Cradle of Modern Japanese Leadership,” ensuring a seamless transition into the intellectual heart of Tokyo.
What You’ll Learn (at Keio University)
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The Origins of Otaku: Tracing the historical development of Japanese fan subcultures from the 1970s to the present day.
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Transnational Expansion: Analyzing how Japanese media “crosses borders,” adapting to and influencing diverse global markets from North America to Southeast Asia.
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Media Mix Strategy: Exploring the business models of “Media Mix” (cross-media franchising) and its role in the sustainability of the global anime and gaming industry.
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Fan Dynamics & Participatory Culture: Investigating the role of “Prosumers”—fans who consume and produce content through cosplay, doujinshi, and online communities.
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Soft Power & Diplomacy: Evaluating the impact of “Cool Japan” on the nation’s international image and its strategic importance in global cultural politics.
Our Travel & Experience Services
We manage the journey and the experience so you can focus on the evolution of global media:
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Cultural & Tech Tours: Curated excursions to the historic Meiji Jingu, the high-fashion districts of Omotesando, and exclusive networking events with Keio students and alumni.
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Ticketing & Flights: Full management of your round-trip airfare and international travel itinerary into Tokyo Haneda (HND) or Narita (NRT) International Airports.
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Guaranteed Housing: Vetted student accommodation or high-end boutique living arrangements in Tokyo’s prestigious Minato-ku district.
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Visa & Insurance: Professional guidance on Japanese Short-Term Stay visa requirements and comprehensive travel health coverage for the duration of the program.
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Local Transfers: Seamless airport pickup via private car and support for all official off-campus academic and research site visits.